Red bull has masterminded a marketing strategy that is anti-traditional, spending next to no money in tv, radio or print media instead, their revolutionary approach prefers to create and organize their own extreme events around the world. And later stated, “more than just another global brand, red bull’s runaway success also spawned an entirely new category in the global f&b market: the energy drink” so how did red bull blow up globally the first move was a guerilla marketing campaign red bull utilized “red bull girls” to hand out free drinks to college students.
093001 it’s a (red) bull market after all the controversial energy drink in the slim little can has a simple but crafty grassroots marketing strategy that’s winning hordes of loyal gen-y fans. Red bull is a leading brand, especially among the functional drink segment faced severe issues since it lost some market shares regionally to the competitors the company management was by then unsure on the future development, growth, and diversification of red bull. How red bull approaches content marketing strategy red bull’s content does three things exceptionally well first, it covers topics that interest their audience extreme sports, concerts and music festivals are just a few of the topics covered on the red bull website.
It’s a (red) bull market after all the controversial energy drink in the slim little can has a simple but crafty grassroots marketing strategy that’s winning hordes of loyal gen-y fans. In other words, red bull’s successful video marketing strategy appears to be built on creating hub content month in and month out that gets a ton of views yes, some months dip to as few as 131 million views and other months jump to as much as 310 million views.
Dietrich mateschitz, founder and ceo of red bull, is the personification of this phase as he is the red bull brand he recognized the threat of not having a ‘story’ and customer experience around red bull and ensured that his freewheeling spirit disseminated across the entire organization. Red bull has been changing its video marketing strategy over the past year, so how is the brand now reaching more of its target audience.
Redbull marketing strategy 1 introduction 2 1985 3 improves physical endurance improves overall feeling of well- being increase mental alertness improves reaction speed and concentration stimulates metabolism and helps eliminates waste substances 4. Red bull is one of the most successful cases of a brand which grew due to a massive intelligent marketing strategy without that the brand would be only known in austria and thailand at best.
Grab attention, engage, take action: find out how red bull's brand marketing strategy executed these wings of the dragonfly effect model so naturally.